Virtual reality is one of the latest trends making waves in the business world today. If you’re still undecided about creating a virtual tour for your business, better hop on in. Based on Google data, business listings with a virtual tour and photos attract twice as much interest as those without. Simply put, a virtual tour for your business can help boost your sales.
The following are pointers to lead you to the right virtual tour provider:
Hiring Google-Trusted Photographers
The first thing to consider when choosing a virtual tour company is whether their photographers have a “trusted” badge from Google. Google compiles a list of photographers who are given ratings according to the number of approved 360-degree tours they have created for Google Street View. These photographers are also covered by strict brand guidelines from the search giant itself, as well as meet other specific qualifications.
Virtual tour makers work in the online space, which means you can probably find their portfolio right on their website (in fact, if no portfolio is a bad sign). Check out what they have created so far and determine if this is a fit for you. A good virtual tour is engaging and complete. There should be no distortion or dead space. If there’s any, find another provider.
Flexibility for Your Schedule
Choose a company that will have no trouble adjusting to your schedule. Mind you, some providers will not give you that flexibility. Let them estimate a timeframe for the shoot so you can manage your time as well. This gives you enough opportunity to get ready and ensure that your business is captured in the most appealing way.
Getting Rights to the Video
As soon as the virtual tour video is done, you can show it to prospective customers. That is what you’d expect, but if you don’t have rights to the video, using it for such marketing purposes could be illegal. Before hiring a virtual tour company, make sure the video will be copyrighted to you and that this will be explicitly stated in your contract. This way, you will have the free rein when distributing your video across social media and other channels.
Picking an Insured Company
Finally, keep in mind that photographers will probably lug around heavy equipment when they work. This could increase the chances of accidents and injuries within your property that you may be held liable for. This is why hiring an insured virtual tour company is always a bad idea. You just don’t want to take that risk.